PUBLIC CATERING IN THE STRUCTURE OF TOURIST SERVICES (ON THE EXAMPLE OF NOVOSIBIRSK)

Abstract

 Aim. The paper aims at the analysis of the role and place of public catering in the structure of tourist services in Novosibirsk. Materials and methods. The theoretical and methodological basis of the research consists of scientific works of domestic and foreign scientists in tourism and public catering. The research was conducted by using general scientific methods of theoretical and empirical knowledge such as analysis, synthesis, and comparison. Results. The article presents the results of research on public catering in Novosibirsk. The basic formats of public catering enterprises were established; the evaluation of current practices was performed; constraints and perspective directions of food service development were substantiated in the context of improving the competitiveness and attractiveness of large cities both for local residents and tourists. Conclusion. The city develops in line with the trends existing in public catering in the world and in Russia, which include: the creation of conceptual enterprises in a national or exotic style; the emergence of a network of virtual establishments that ensure remote orders and delivery services. The latter trend has been particularly developed due to the market situation associated with the new virus pandemic. It can be said that the existing difficulties showed the possibilities and limitations of the industry's development.