POST-COVID-19 PERIOD OF PREJUDICES – THE INVISIBLE BURDEN OF TOURISM

Abstract

Aim. After two and a half years of the strong impact of the pandemic on society and the economy, it seems that there are still negative consequences. The goal of the research was to determine which type of fear has the greatest impact on tourists' awareness of the intention to travel to countries that have had the strongest negative impact from the pandemic, and which, thanks to prejudice, have been marked as “risky”. Materials and methods. The authors conducted a survey on a total sample of 560 respondents in Serbia and analyzed the obtained data with SPSS 26.00 Software. Results. The obtained results indicate that all types of fear influence the creation of prejudices about risky destinations, and that prejudices influence the intention to travel to risky destinations. Conclusions. The study shows that men are more afraid of financial risk and natural risk, while women are more afraid of the risk of COVID-19 and travel to risky destinations.